1) 12 reasons to start shooting video today (Fast Company) – B2C marketers are not alone in jumping aboard the video marketing bandwagon. If YouTube is any indication, B2B marketers are increasingly utilizing online videos to inform and engage, and to take advantage of the increasing numbers of Internet users with high-speed connection.
2) Arriving late at the social media party (The New York Times) — Entrepreneur Bruce Buschel describes the long and twisting road he took to arrive at the conclusion that social media is key to promoting his new business.
3) Which companies are worth admiring (Harvard Business Review) – Fortune is out with its “Most Admired Companies” issue, and best-selling author Bill Taylor’s reaction to this year’s list is the same as it is every year: What is the point of this exercise? Taylor lays out what really makes a company admirable?
4) Health group: Plan now for crisis communications (CMIO) – Security breaches, stolen laptops, destroyed servers: the news in health ITsecurity is rarely good. But don’t worry—your turn is coming, said Mark Pasquale, BS, MBA, vice president and CIO of Piedmont Hospital in Atlanta, and Steve Bennett, BA, MA, vice president ofKirby Partners, a heath IT recruiting firm in Heathrow, Fla., speaking at a session on crisis communications at HIMSS11 last month.
